DSQUARED2
An international success story
Luxury without borders
Turning International Complexity Into a Luxury Growth Engine
With ESW’s support, DSQUARED2 has streamlined its import processes and enhanced its online shopping experience, making ESW a key part of its success in reaching more customers around the world.
Operating globally in the apparel market, DSQUARED2 partnered with ESW to support international growth and improve ecommerce performance across markets, while delivering a better customer experience through more efficient payments, logistics, and cross‑border operations.
About DSQUARED2
Founded in 1995 by Canadian twins Dean and Dan Caten, DSQUARED2 quickly gained international acclaim. Their journey from Toronto to Milan resulted in a brand that fuses Canadian heritage with Italian tailoring.
Known for playful yet luxurious designs and a dynamic approach to fashion, DSQUARED2 has become a distinctive force in the global fashion industry.
The Challenge
- Underperforming partner
- Global commerce complexity
- Payment success issues
- Shipping inefficiencies
- Customs challenges
The Solution
- ESW partnership
- Importer of Record
- Ship‑from‑Store
- Global expansion
- Localised ecommerce
Driving online growth
+12%
GMV via Ship‑from‑Store
Improving purchase performance
+8 pts
Conversion rate uplift
Scaling global reach
20K +
Shoppers across 76 countries
The Challenge
Even established brands face challenges in the dynamic world of global commerce. DSQUARED2’s previous cross‑border partner failed to deliver the growth metrics required to meet the demands of its international fanbase.
Key issues included an inadequate payment processing system, resulting in a payment success rate below industry standards, as well as inefficiencies in shipping speeds and customs regulations
The Solution
DSQUARED2 partnered with ESW to deliver a customised and comprehensive solution, leveraging ESW’s expertise in supporting luxury brands. Despite a tight integration timeline involving a new logistics provider and system integrator, ESW enabled expansion into 76 countries while managing domestic ecommerce in Italy.
Key to this success was ESW’s Importer of Record services in the US, which streamlined the importation of high‑value items and mitigated risk. ESW also introduced Ship‑from‑Store capabilities, resulting in a 12% GMV increase within the first four months.
Ongoing Growth
Payment processing improved significantly, achieving a 4% increase in success rates above industry standards. Conversion rates increased by 8 percentage points over one year, while customer satisfaction ratings rose from 1.5 to 4 on Trustpilot.
Looking ahead, ESW and DSQUARED2 plan to expand into new geographies, enhance omnichannel capabilities, explore markets such as Mexico and Brazil, and introduce new checkout features and payment methods.
“With ESW’s support, we’ve streamlined our import processes and enhanced our online shopping experience, making ESW a key part of our success in reaching more customers around the world.”
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Why Choose ESW?
We Remove the Risk and Unlock the Ambition.
We provide an enterprise-grade ecommerce platform — standardised for scale, yet configurable for your exact market strategy and supply chain needs. We don’t believe in one-size-fits-all. We use a composable approach to architect an end-to-end worldwide operation that fits your business.
AI-driven intelligence and automation optimise decisions, adapt to local complexity, and future-proof all your commerce surfaces. We absorb the complexity and evolve with your ambition.