About the Company

The platform behind successful global ecommerce.

Who Are We?

We help brands scale globally by removing the operational complexity that holds
growth back.


ESW is the cross-border growth engine behind some of the world’s leading retailers, turning fragmented systems, partners, and processes into one coordinated model.

Our Work with Clients

Global commerce becomes harder to manage as markets, channels, and operations expand.

We bring payments, fulfilment, compliance, and customer experience together into a single system, so brands can scale internationally with consistent execution, reduced risk, and stronger performance across every market.

ESW coordinates global commerce across 200+ markets through one operating model

Employees Worldwide

With locations in the US, Ireland, Spain, the UK, France, Italy and Singapore, we have over 650 employees worldwide.

 

Our Values

  • Champion simplicity

    Simplicity is our superpower. Complexity is our enemy. Eliminate it to maximise speed, value and momentum. Prioritise what matters most to our clients, their consumers and ourselves.

  • Debate then commit

    Listen attentively. Challenge assumptions. Debate with passion and respect. Once a decision is made, communicate. Then, commit fully.

  • Own it

    Step up and take responsibility. Be accountable for your actions. No excuses. No hidden agendas. Grow from your mistakes. Standing still is never an option.

  • Win as one

    Ask for help when needed. Offer it without hesitation. Together, we’re a powerful force when we take care – respecting each other’s uniqueness, working as a united team.

Our Leadership Team

Our leadership team brings together deep expertise across ecommerce, technology, and global operations, guiding ESW’s direction with a clear focus on long-term growth and partnership.

Eric Eichmann
Chief Executive Officer

Martin Tully
Chief Operating Officer

JJ Cahil
Chief Financial Officer

Sarah Keating
Chief People Officer

Tonia Luyks
Chief Revenue Officer

Enda Henehen
Chief of Staff

Frank Kouretas
Chief Product Officer

Eoin Greene
Chief Technology Officer

Frank Walsh
Sr. Vice President, Business Operations and Transformation

Jennifer Hartnett
General Counsel

Our leadership team has built and scaled global commerce operations where complexity, risk, and performance must be managed together.

They bring experience across payments, fulfilment, compliance, and platform development – shaping a model designed to operate as one system, not a collection of parts.

  1. Proven in scaling global commerce operations
  2. Built across payments, logistics, and compliance
  3. Focused on long-term enterprise partnerships
  4. Accountable for execution, not just strategy

Our Journey

ESW has evolved from enabling cross-border transactions to operating the coordinated model behind global commerce. Each milestone reflects how we’ve expanded from solving individual challenges to orchestrating the full system that enables brands to scale internationally with consistency and control.

  • 2010

    Launched with a model combining checkout and logistics, enabling brands to sell across global markets with local relevance

  • 2012

    Expanded global infrastructure, building fulfilment, delivery, and returns capabilities to support consistent execution across regions

  • 2016

    Extended into performance and growth, adding localisation, marketing, and optimisation to improve how markets perform over time

  • 2020+

    Evolved into a coordinated platform, aligning payments, operations, compliance, and data into one operating model

  • 2025

    Partnered with Shopify to bring ESW’s cross-border capabilities into enterprise commerce environments, enabling brands to scale globally with control and consistency

  • Now

    Expanding into AI-driven commerce, with Agentic Commerce extending the operating model into automation, new interfaces, and emerging global buying environments

GET INVOLVED

Let's Build the Future of Ecommerce Together

View Open Roles