DAMIANI
Scaling DAMIANI’s luxury ecommerce globally
Crafted in Italy, experienced globally
A Journey of Global Expansion With ESW
Since the beginning of its global expansion, DAMIANI has partnered with ESW to support its direct‑to‑consumer ecommerce strategy. Operating across America, APAC, and Europe, the luxury brand required a trusted cross‑border partner to support international growth.
ESW has functioned as a partner rather than a provider, sharing and integrating expertise in global DTC ecommerce to support DAMIANI’s ambitions across markets.
About DAMIANI
The Damiani Group is an Italian luxury goods company based in Valenza, Italy, renowned for designing, producing, and distributing high‑end jewellery, watches, and other luxury items.
Founded in 1924, the Group owns six prestigious Italian brands: Damiani, Salvini, Bliss, Rocca, Calderoni, and Venini. Each brand embodies Italian craftsmanship, heritage, and innovation, contributing to the Group’s esteemed reputation in the luxury industry.
The Challenge
- Global ecommerce growth
- International expansion
- Localised experiences
- Payment compliance
- Logistics complexity
The Solution
- ESW partnership
- Localised checkout
- Global logistics
- Omnichannel strategy
- Cross‑border expertise
+17.5%
YoY order growth
36
Markets expanded into
+ 17.4%
Increase in checkout conversion
The Challenge
Already well‑established in international markets such as Korea, Japan, and the United States, DAMIANI aimed to further accelerate growth through a strengthened ecommerce presence.
To support its international expansion, the brand required a trusted cross‑border partner with proven expertise in managing the complexities of global online retail, including localised customer experiences, translations, compliant payment solutions, and efficient logistics.
The Solution
ESW became the trusted cross‑border expert for DAMIANI, implementing tailored ecommerce solutions across more than 36 countries, including high‑performing markets such as Korea, Japan, the US, Cyprus, UAE, and Luxembourg.
DAMIANI’s objectives included maximising revenue, GMV, and margin contribution while enhancing delivery and returns services. ESW delivered multilingual checkout and payments in over 140 currencies, seamless logistics management aligned with luxury brand standards, and an omnichannel strategy connecting online and in‑store experiences, including ship‑from‑store capabilities.
This partnership allowed DAMIANI to focus on its craft while confidently expanding its international presence with ESW’s expertise in cross‑border commerce.
“Since the beginning of our global expansion, ESW has functioned as a partner, not just a provider, by sharing and integrating their expertise in global DTC ecommerce.”
Expanding the Group’s Luxury Presence
During peak season, DAMIANI launched Venini’s ecommerce presence in the US, showcasing Italian excellence in art glass and reinforcing the Group’s leadership in luxury craftsmanship.
DAMIANI’s success was recognised with the 2023 Netcomm Award for Export & Cross‑Border Excellence, highlighting innovation and achievement in international ecommerce.
Why Choose ESW?
We Remove the Risk and Unlock the Ambition.
We provide an enterprise-grade ecommerce platform — standardised for scale, yet configurable for your exact market strategy and supply chain needs. We don’t believe in one-size-fits-all. We use a composable approach to architect an end-to-end worldwide operation that fits your business.
AI-driven intelligence and automation optimise decisions, adapt to local complexity, and future-proof all your commerce surfaces. We absorb the complexity and evolve with your ambition.